//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Plotkina, Daria"
~subject:"Loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Loyalty
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer experience
1
Customer satisfaction
1
Identification with the brand
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile application
1
Non-transactional branded app
1
Perceived brand personality
1
Relationship marketing
1
Satisfaction
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Plotkina, Daria
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Chen, Hsiangting Shatina
1
Frasquet Deltoro, Marta
1
Jai, Tunmin Catherine
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
1
Mujkić, Alisa
1
Rabeson, Landisoa
1
Tong, Xiao
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->