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~isPartOf:"The journal of brand management : an international journal"
~person:"Vrontis, Demetris"
~subject:"Privatkundengeschäft"
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Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
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