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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Psychology & marketing
11
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business ethics : JOBE
9
Journal of business research : JBR
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Journal of marketing research : JMR
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Organizational research methods : ORM
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Recherches économiques de Louvain
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of management inquiry
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of management : JOM
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Journal of management information systems : JMIS
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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European journal of marketing
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Handbook of developments in consumer behaviour
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of economic behavior & organization : JEBO
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Long range planning : LRP ; international journal of strategic management
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Management revue : socio-economic studies
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The journal of real estate research
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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
2
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
3
Three laws of branding : neuroscientific foundations of effective brand building
Walvis, Tjaco H.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 176-194
Persistent link: https://www.econbiz.de/10003790476
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