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~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising media"
~subject:"Advertising"
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Advertising media
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Aldas-Manzano, Joaquín
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The journal of brand management : an international journal
Journal of advertising research
13
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
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2
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
3
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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