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~isPartOf:"The journal of brand management : an international journal"
~subject:"Arbeitsgruppe"
~subject:"Sport organization"
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Arbeitsgruppe
Sport organization
Football
6
Fußball
6
Sportmarketing
6
Sports marketing
6
Brand management
5
Markenführung
5
Sportorganisation
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
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Markenimage
4
Professional sports
3
Profisport
3
Brand loyalty
2
Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Sponsoring
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Sponsorship
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Team
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Adaptation
1
Advertising effects
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Beziehungsmarketing
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Brand
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Brand engagement
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Brand experience
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Brand personality
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Congruity theory
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Emerging economies
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Emerging markets
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Emotion
1
Emotional attachment
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Extra-role
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Fan-brand personality congruence
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Apostolopoulou, Artemisia
1
Burmann, Christoph
1
Cheikhrouhou, Soumaya
1
Holtbrügge, Dirk
1
Ladhari, Riadh
1
Maderer, Daniel
1
Malhotra, Ritu
1
Moharana, Tapas Ranjan
1
Morales Alvarez, Miguel
1
Papadimitriou, Dimitra
1
Piehler, Rico
1
Pradhan, Debasis
1
Schade, Michael
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Zaaboub, Emna
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The journal of brand management : an international journal
Journal of sports economics
54
European Sport management quarterly : ESMQ
52
Journal of sport management : the official journal of the North American Society of Sport Management
32
Sport management review
31
International journal of sport finance
30
International journal of sport management and marketing : IJSMM
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
International journal of sports marketing & sponsorship
21
Sport, Business and Management : an international journal ; SBM
13
Applied economics
11
Working papers / Institute for Strategy and Business Economics, University of Zurich
9
Applied economics letters
8
Discussion paper series / IZA
8
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
7
European journal of operational research : EJOR
7
SpringerLink / Bücher
6
Arbeitspapier / HHL, Leipzig Graduate School of Management
5
Journal of business research : JBR
5
Research papers / Birkbeck Sport Business Centre
5
Working paper
5
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
5
Accounting, auditing & accountability journal
4
Corporate governance and research & development studies : CGR&DS
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
4
IZA Discussion Paper
4
International Journal of Financial Studies : open access journal
4
Journal for global business advancement : JGBA
4
Journal of behavioral and experimental economics
4
Journal of risk and financial management : JRFM
4
essentials
4
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
3
CESifo working papers
3
De economist : quarterly review of the Royal Netherlands Economic Association
3
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
3
European journal of international management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
IMA journal of management mathematics
3
International journal of the economics of business
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
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1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
3
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
Saved in:
4
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
5
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
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