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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand loyalty"
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Brand loyalty
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Confente, Ilenia
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The journal of brand management : an international journal
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Exploring the rise of fandom in contemporary consumer culture
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
The journal of product & brand management
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Cogent business & management
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Computer-mediated marketing strategies : social media and online brand communities
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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African journal of business and economic research : AJBER
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Asia Pacific journal of marketing and logistics
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Innovatives Markenmanagement
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of economic research
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International journal of islamic marketing and branding
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Inventi impact: retailing & consumer services
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of marketing analytics : JMA
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Journal of marketing channels : distribution systems, strategy, and management
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of promotion management : innovations in planning and applied research
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.
;
Stein, Alisha
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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