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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Markenpolitik"
~type:"book"
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The journal of brand management : an international journal
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Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
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Special issue: Consumer brand relationships
Fetscherin, Marc
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contributor
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2014
Persistent link: https://www.econbiz.de/10010410730
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Special issue: Brand valuation
Raggio, Randle D.
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2009
Persistent link: https://www.econbiz.de/10003899390
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