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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
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The journal of brand management : an international journal
Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Branding and sustainable competitive advantage : building virtual presence
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Cases on branding strategies and product development : successes and pitfalls
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Corporate reputation review : an international journal
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1
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
2
Open source brands and their online brand personality
Haarhoff, Gareth
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009688909
Saved in:
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