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~isPartOf:"The journal of brand management : an international journal"
~subject:"China"
~subject:"Multinationales Unternehmen"
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The journal of brand management : an international journal
Case studies on MNCs in China ; Vol. 1
2
International journal of quality & reliability management
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Agribusiness : an international journal
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Asian business & management
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Central European business review : CEBR
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China economic review : an international journal
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Competition & change : the journal of global business and political economy
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Conference proceedings trends in business communication 2016
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Cross-cultural and critical perspectives on brands
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Ethics in marketing : international cases and perspectives
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European journal of industrial relations
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Global business and organizational excellence : a review of research & best practices
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Grenzenlose Kontrolle? : organisatorischer Wandel und politische Macht multinationaler Unternehmen
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Handbook of research on business ethics and corporate responsibilities
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Harvard business review : HBR
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International journal of leisure and tourism marketing : IJLTM
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International journal of management concepts and philosophy : IJMCP
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International journal of services and operations management : IJSOM
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International journal of services and standards
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Journal of Asia Pacific business
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Journal of advertising research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing cases from emerging markets
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quality management journal : QMJ
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Routledge studies in employment relations
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SpringerLink / Bücher
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Strategic marketing management and tactics in the service industry
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Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
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