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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Consumer-brand relationship"
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The journal of brand management : an international journal
International journal of consumer studies
30
Journal of business research : JBR
20
Marketing intelligence & planning
6
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6
Psychology & marketing
5
International journal of technology marketing : IJTMkt
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Technological forecasting & social change : an international journal
3
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Benchmarking : an international journal
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Electronic commerce research
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European journal of marketing
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of macromarketing
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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Transport reviews : a transnational transdisciplinary journal
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A Research Agenda for Service Marketing
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AMS review : official publication of the Academy of Marketing Science
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Acta Universitatis Danubius / Oeconomica
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Administrative Sciences : open access journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Baltic journal of management : BJM
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
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Consumer behavior review : CBR
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Data-Driven Decision Making
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Electronic markets : the international journal on networked business
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Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
3
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
4
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
5
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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