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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Corporate Governance"
~subject:"SME"
~subject:"Switzerland"
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Consumer behaviour
Corporate Governance
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Brand
2
Brand management
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Chimhundu, Ranga
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The journal of brand management : an international journal
Expert journal of marketing
24
Cogent business & management
4
Discussion paper series / B / Institute of Economic Research
3
ERIM report series research in management
3
Expert journal of business and management
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MO
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Employment working paper
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External relationship of Russian corporations
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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OECD health working papers
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Diskussionsbeiträge / Volkswirtschaftliches Seminar, Universität Göttingen
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ESRC Centre for Business Research - Working Papers
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European journal of marketing : EJM
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European research on management and business economics
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Global business and finance review
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IFN working paper
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International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of technology marketing : IJTMkt
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public economics
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
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