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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
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Consumer behaviour
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The journal of brand management : an international journal
International journal of consumer studies
30
Journal of business research : JBR
26
Technological forecasting & social change : an international journal
14
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Management review quarterly
7
The marketing review
6
European journal of innovation management
5
International journal of innovation management
5
Psychology & marketing
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Journal of consumer marketing
4
Marketing intelligence & planning
4
Administrative Sciences : open access journal
3
Benchmarking : an international journal
3
Cogent business & management
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European management journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovation & management review
3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
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Management research review
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Review of managerial science : RMS
3
A Research Agenda for Service Marketing
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
European journal of innovation management : EJIM
2
European journal of marketing
2
Human resource management review
2
Innovation: organization & management : IOM
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of business environment : IJBE
2
International journal of business innovation and research
2
International journal of entrepreneurial venturing : IJEV
2
International journal of entrepreneurship and innovation management : IJEIM
2
International journal of retail and distribution management
2
International journal of technology management : IJTM
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal of family business strategy
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Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
3
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
4
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
5
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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