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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Internal communication"
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Brand management
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The journal of brand management : an international journal
Journal of business research : JBR
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Psychology & marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
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Qualitative market research : an international journal
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The journal of product & brand management
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Business horizons
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Corporate communications : an international journal
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Health marketing quarterly
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Journal of marketing management : MM
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Journal of retailing and consumer services
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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European journal of marketing
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Human relations
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business communication : JBC
2
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of management inquiry
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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Marketing : ZFP ; journal of research and management
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Service business
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Approaches to managing organizational diversity and innovation
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Argumenta oeconomica
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Contemporary thoughts on corporate branding and corporate identity management
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
3
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
4
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
5
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
6
Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
Saved in:
7
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
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