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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate reputation"
~subject:"Social Web"
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Corporate reputation
Social Web
Brand management
80
Markenführung
80
Social web
67
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
32
Internet marketing
32
Markenartikel
32
Online-Marketing
32
Beziehungsmarketing
23
Relationship marketing
23
Social media
17
Cultural heritage
15
Kulturgüter
15
Brand architecture
13
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13
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11
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11
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Marketingmanagement
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7
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Virales Marketing
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social media
6
Consumer engagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
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74
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Carlson, Jamie
2
De Chernatony, Leslie
2
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2
Melewar, T. C.
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Wang, Ye
2
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1
Akdevelioglu, Duygu
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Clarke, Theresa B.
1
Confente, Ilenia
1
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1
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
242
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
149
SpringerLink / Bücher
141
Journal of management information systems : JMIS
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
95
International journal of business information systems : IJBIS
91
Business horizons
90
International journal of advertising : the review of marketing communications
88
Psychology & marketing
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Electronic commerce research
84
Journal of marketing communications
84
International journal of hospitality management
83
Springer eBook Collection
80
Journal of internet commerce
79
Management information systems : mis quarterly
77
Journal of marketing management : MM
73
Journal of travel and tourism marketing
73
Journal of promotion management : innovations in planning and applied research
72
The journal of product & brand management
71
Cogent business & management
68
International journal of electronic marketing and retailing : IJEMR
68
International journal of electronic commerce : IJEC
67
Journal of information & knowledge management : JIKM
67
International journal of networking and virtual organisations : IJNVO
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of advertising research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
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ECONIS (ZBW)
74
Showing
1
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10
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74
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
6
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
7
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
8
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
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