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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"World"
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Corporate social responsibility
Konsumentenverhalten
World
Social Web
64
Social web
64
Brand management
57
Markenführung
57
Consumer behaviour
38
Brand image
37
Markenimage
37
Internet marketing
30
Online-Marketing
30
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27
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27
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social media
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Wang, Ye
2
Almazyad, Fadi
1
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1
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The journal of brand management : an international journal
Journal of business research : JBR
231
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
94
Technological forecasting & social change : an international journal
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
58
Journal of business ethics : JOBE
52
Journal of marketing communications
50
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
45
International journal of consumer studies
43
International journal of electronic marketing and retailing : IJEMR
41
Psychology & marketing
40
SpringerLink / Bücher
39
Journal of electronic commerce research : JECR
37
Cogent business & management
36
Information systems research : ISR
33
Journal of marketing management : MM
33
Electronic commerce research
32
Journal of air transport management
32
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of hospitality management
31
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Journal of travel and tourism marketing
31
Tourism management : research, policies, practice
31
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Springer eBook Collection
28
Young consumers : insight and ideas for responsible marketers
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Asia Pacific journal of marketing and logistics
26
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ECONIS (ZBW)
41
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
3
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
8
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
9
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
10
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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