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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
~subject:"Social web"
~subject:"Vertrauen"
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Search: subject_exact:"Corporate image"
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Corporate social responsibility
Social web
Vertrauen
Corporate reputation
69
Firmenimage
69
Brand management
39
Markenführung
39
Brand architecture
26
Markenarchitektur
26
Corporate culture
24
Unternehmenskultur
24
Corporate Social Responsibility
13
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
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10
Marketingmanagement
10
Public relations
7
Öffentlichkeitsarbeit
7
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6
Markenartikel
6
corporate branding
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5
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5
corporate brand management
5
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4
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4
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4
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4
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4
corporate brand
4
Beziehungsmarketing
3
Economics department
3
Human Resource Management
3
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3
Personalmanagement
3
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Balmer, John M. T.
1
Berens, Guido A. J. M.
1
Büttner, Marion
1
Caruana, Albert
1
Davies, Mark A. P.
1
Demetriou, Marlen
1
Dens, Nathalie
1
Firlej, Kasia
1
Ford, Becky R.
1
Gatti, Lucia
1
Golob, Urša
1
Gorbaniuk, Oleg
1
Halderen, Mignon van
1
Huber, Frank
1
Kissel, Patrick
1
Lambkin, Mary
1
Lebiedowicz, Agnieszka
1
Leszczyński, Maciej
1
Meyer, Frederik
1
Norton, Danielle
1
Olins, Wally
1
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1
Podnar, Klement
1
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1
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1
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1
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1
Rekom, Johan van
1
Rodríguez-Serrano, M. Ángeles
1
Roosens, Bram
1
Snehota, Ivan
1
Stohl, Cynthia
1
Stuart, Helen Joyce
1
Vogel, Johannes
1
Vollmann, Stefan
1
Vrontis, Demetris
1
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The journal of brand management : an international journal
Journal of business ethics : JOBE
59
Corporate reputation review : an international journal
37
Corporate communications : an international journal
24
Corporate social responsibility and environmental management
23
Journal of business research : JBR
23
Journal of retailing and consumer services
19
Cogent business & management
11
Journal of marketing communications
10
Corporate reputation review
9
European journal of marketing : EJM
9
Journal of business ethics : JBE
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of hospitality management
8
Australasian marketing journal
7
Business & society
7
Business horizons
7
SpringerLink / Bücher
7
The journal of product & brand management
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International studies of management and organization
6
California management review
5
Corporate reputation : managing opportunities and threats
5
Journal of business strategy
5
Journal of communication management : an international journal
5
Journal of international business and economics : JIBE
5
Marketing intelligence & planning
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
Accounting, Auditing & Accountability Journal
4
Administrative Sciences : open access journal
4
Asia Pacific journal of marketing and logistics
4
Business ethics, the environment & responsibility
4
Business strategy and the environment
4
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
4
Economic research
4
European research studies
4
International journal of contemporary hospitality management
4
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
4
International journal of electronic commerce : IJEC
4
Journal of global marketing
4
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ECONIS (ZBW)
14
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1
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
4
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
5
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
6
Measuring corporate personality : a critical review and new insights
Gorbaniuk, Oleg
;
Razmus, Wiktor
;
Firlej, Kasia
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 423-438
Persistent link: https://www.econbiz.de/10011799029
Saved in:
7
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.
;
Davies, Mark A. P.
;
Norton, Danielle
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
Saved in:
10
Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van
;
Berens, Guido A. J. M.
;
Halderen, …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
Saved in:
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