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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
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Corporate social responsibility
Social Web
64
Social web
64
Brand management
53
Markenführung
53
Brand image
36
Consumer behaviour
36
Konsumentenverhalten
36
Markenimage
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Internet marketing
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Online-Marketing
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social media
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Viral marketing
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Virales Marketing
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Betriebliche Wertschöpfung
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Brand community
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Brand loyalty
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Corporate Social Responsibility
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Marketingmanagement
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Basil, Debra Z.
1
Beckman, Terry
1
Burton, Suzan
1
Daellenbach, Kate
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Deshpande, Sameer
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Liu, ShiXiong
1
Morgan, Joseph E.
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Powell, Shaun M.
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Soboleva, Alena
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Wang, Yucheng
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The journal of brand management : an international journal
Journal of business ethics : JOBE
15
Corporate communications : an international journal
10
Corporate social responsibility in the digital age
9
Journal of business research : JBR
9
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
8
Journal of business ethics : JBE
6
Business strategy and the environment
4
Corporate social responsibility and environmental management
4
International journal of advertising : the review of marketing communications
4
Journal of communication management : an international journal
4
Journal of promotion management : innovations in planning and applied research
4
Administrative Sciences : open access journal
3
Communicating corporate social responsibility : perspectives and practice
3
European research studies
3
International journal of hospitality management
3
International journal of organizational analysis
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Management decision
3
SpringerLink / Bücher
3
Accounting forum : advancing the interdisciplinary and global connection of accounting research
2
Asia Pacific journal of marketing and logistics
2
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
2
Developments in corporate governance and responsibility
2
Handbook of research on business social networking ; Vol. 2
2
International journal of accounting information systems
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Italian journal of marketing : ITJM
2
Journal of business & economics research
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Management dynamics in the knowledge economy
2
Management-Reihe Corporate Social Responsibility
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Palgrave Studies of Marketing in Emerging Economies
2
Springer eBook Collection
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1
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
3
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
4
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
Saved in:
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