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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate social responsibility"
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The journal of brand management : an international journal
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Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
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2
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
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3
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
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Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
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5
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
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