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~isPartOf:"The journal of brand management : an international journal"
~subject:"Customer integration"
~subject:"Online retailing"
~subject:"Online-Handel"
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Customer integration
Online retailing
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Social Web
64
Social web
64
Brand management
53
Markenführung
53
Brand image
36
Consumer behaviour
36
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36
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The journal of brand management : an international journal
Journal of business research : JBR
88
Journal of retailing and consumer services
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Technological forecasting & social change : an international journal
34
Journal of management information systems : JMIS
31
Information systems research : ISR
30
Electronic commerce research
25
International journal of hospitality management
24
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
20
Journal of electronic commerce research : JECR
20
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of internet commerce
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of contemporary hospitality management
14
Journal of strategic marketing
14
The journal of product & brand management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of technology marketing : IJTMkt
12
Journal of marketing
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research and applications
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
SpringerLink / Bücher
11
Electronic markets : the international journal on networked business
10
International journal of networking and virtual organisations : IJNVO
10
Journal of travel and tourism marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
Journal of marketing communications
9
The journal of services marketing
9
International journal of consumer studies
8
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ECONIS (ZBW)
11
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
4
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
5
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
6
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
7
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
8
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
9
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
10
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
1
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