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~isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Internet marketing
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
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Markentreue
20
Brand extension
19
Markentransfer
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China
17
Kundenzufriedenheit
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Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
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45
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Article in journal
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45
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45
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Wang, Ye
2
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Andreini, Daniela
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Azar, Salim L.
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Baylghomog, Steven W.
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Billore, Soniya
1
Brandão, Amélia Maria Pinto da Cunha
1
Butcher, Luke
1
Carlson, Jamie
1
Casidy, Riza
1
Chadwick, Simon
1
Chen, Ching-fu
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chua, Alton Y. K.
1
Cooper, Tony
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
De Vries, Natalie Jane
1
Demmer, Vera
1
Dobele, Angela R.
1
Doh, Sun-Jae
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Duong, Giang Huong
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Fatma, Mobin
1
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1
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1
Furnham, Adrian
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Fuxman, Leonora
1
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1
Gadzinski, Gregory
1
Gil Saura, Irene
1
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Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
439
Journal of business research : JBR
331
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
111
Journal of hospitality marketing & management
108
The journal of services marketing
107
Journal of travel and tourism marketing
104
International journal of contemporary hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
International journal of electronic marketing and retailing : IJEMR
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Journal of marketing communications
80
Tourism management : research, policies, practice
79
International journal of advertising : the review of marketing communications
76
Psychology & marketing
72
Journal of internet commerce
70
Asia Pacific journal of marketing and logistics
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Services marketing quarterly
61
The journal of product & brand management
61
The service industries journal
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of strategic marketing
58
Marketing intelligence & planning
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
European journal of marketing : EJM
48
Service business
48
International journal of consumer studies
47
Electronic commerce research
46
Journal of the Academy of Marketing Science
46
International journal of business information systems : IJBIS
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
43
Journal of service management
43
Tourism management perspectives : TMP
43
The international review of retail, distribution and consumer research
42
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ECONIS (ZBW)
45
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
5
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
6
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
7
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
8
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
9
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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