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~isPartOf:"The journal of brand management : an international journal"
~subject:"Economics department"
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Communicating brand personality : are the websites doing the talking for the top South African Business Schools?
Opoku, Robert
;
Abratt, Russel
;
Pitt, Leyland
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003458893
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