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~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Loyalty"
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Search: subject:"Beziehungsmarketing"
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Emotion
Loyalty
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
Brand
61
Markenartikel
61
Brand loyalty
22
Social Web
20
Social web
20
Markentreue
17
Customer satisfaction
16
Kundenzufriedenheit
16
Internet marketing
12
Online-Marketing
12
Customer integration
8
Kundenintegration
8
Marketing management
7
Marketingmanagement
7
Brand architecture
6
Brand experience
6
Social media
6
Markenarchitektur
5
Viral marketing
5
Virales Marketing
5
brand loyalty
5
loyalty
5
Confidence
4
Customer value
4
Kundenwert
4
Personality psychology
4
Persönlichkeitspsychologie
4
Satisfaction
4
Vertrauen
4
Australia
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19
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Fetscherin, Marc
2
Ahuvia, Aaron C.
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Batista-Foguet, Joan M.
1
Bougoure, Ursula S.
1
Cheikhrouhou, Soumaya
1
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1
Crane, Frederick G.
1
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1
Demirbag-Kaplan, Melike
1
Frasquet Deltoro, Marta
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Iglesias, Oriol
1
Jai, Tunmin Catherine
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Khandeparkar, Kapil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
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Langner, Tobias
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1
Morales Alvarez, Miguel
1
Morrison, Sharon
1
Motiani, Manoj
1
Mujkić, Alisa
1
Plotkina, Daria
1
Pulligadda, Sanjay
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The journal of brand management : an international journal
Journal of business research : JBR
72
Journal of retailing and consumer services
70
International journal of hospitality management
54
The journal of services marketing
34
Tourism management : research, policies, practice
19
Journal of business ethics : JOBE
15
Service business
14
The journal of business & industrial marketing
14
The journal of product & brand management
14
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
10
Journal of service theory and practice : JSTP
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of customer behaviour
9
Journal of service management
9
The service industries journal
9
International journal of quality and service sciences
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of marketing analytics : JMA
8
Journal of service research : JSR
8
Journal of the Academy of Marketing Science
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
Tourism management perspectives : TMP
8
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of retailing
7
Sport management review
7
Australasian marketing journal
6
International journal of bank marketing
6
International journal of retail and distribution management
6
Journal of Islamic marketing
6
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ECONIS (ZBW)
19
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
6
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
7
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
8
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
9
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
10
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
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