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~isPartOf:"The journal of brand management : an international journal"
~subject:"Entwicklung"
~subject:"Social web"
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Entwicklung
Social web
Brand management
77
Markenführung
77
Social Web
64
Brand image
48
Markenimage
48
Consumer behaviour
43
Konsumentenverhalten
43
Brand
32
Markenartikel
32
Internet marketing
30
Online-Marketing
30
Beziehungsmarketing
20
Relationship marketing
20
Social media
16
Cultural heritage
15
Kulturgüter
15
Brand architecture
13
Markenarchitektur
13
Customer integration
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Kundenintegration
11
Welt
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World
9
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Firmenimage
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Luxury goods
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8
Marketingmanagement
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Virtuelle Realität
7
social media
6
Consumer engagement
5
Viral marketing
5
Virales Marketing
5
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5
Betriebliche Wertschöpfung
4
Brand community
4
Brand loyalty
4
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Carlson, Jamie
2
De Vries, Natalie Jane
2
Melewar, T. C.
2
Wang, Ye
2
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
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1
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1
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1
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1
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1
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1
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1
Burton, Suzan
1
Butt, Osama J.
1
Büttner, Marion
1
Chadwick, Simon
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chua, Alton Y. K.
1
Clarke, Theresa B.
1
Confente, Ilenia
1
Cooper, Tony
1
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1
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1
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Doh, Sun-Jae
1
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1
Duong, Giang Huong
1
Díaz García, Estrella
1
Feliberty Lugo, Vivian
1
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
441
Technological forecasting & social change : an international journal
257
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
190
Finance and development : a quarterly magazine of the IMF
150
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
NBER working paper series
140
Working paper / National Bureau of Economic Research, Inc.
116
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
115
NBER Working Paper
111
Springer eBook Collection
111
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
91
World Bank E-Library Archive
88
CESifo working papers
87
International journal of business information systems : IJBIS
84
International journal of hospitality management
83
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
78
Discussion paper / Centre for Economic Policy Research
75
Journal of internet commerce
75
Policy research working paper : WPS
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
66
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
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ECONIS (ZBW)
65
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1
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65
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
4
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
9
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
10
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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