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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Werbung"
~subject:"cheating"
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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