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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"World"
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Konsumentenverhalten
Markenführung
World
Social Web
64
Social web
64
Brand management
57
Consumer behaviour
38
Brand image
37
Markenimage
37
Internet marketing
30
Online-Marketing
30
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27
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27
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social media
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The journal of brand management : an international journal
Journal of business research : JBR
259
Journal of retailing and consumer services
198
International journal of internet marketing and advertising : IJIMA
106
Technological forecasting & social change : an international journal
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
The journal of product & brand management
67
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
48
SpringerLink / Bücher
48
International journal of consumer studies
45
Journal of marketing management : MM
45
Psychology & marketing
44
International journal of electronic marketing and retailing : IJEMR
43
Tourism management : research, policies, practice
41
Industrial marketing management : the international journal for industrial and high-tech firms
39
Cogent business & management
38
Journal of electronic commerce research : JECR
38
Journal of marketing
37
Information systems research : ISR
35
Marketing intelligence & planning
35
Springer eBook Collection
35
Journal of air transport management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of technology marketing : IJTMkt
33
Journal of management information systems : JMIS
33
Electronic commerce research
32
Journal of travel and tourism marketing
32
Asia Pacific journal of marketing and logistics
31
Business horizons
30
International journal of hospitality management
30
Journal of the Academy of Marketing Science
30
Young consumers : insight and ideas for responsible marketers
30
International journal of business information systems : IJBIS
29
International journal of electronic commerce : IJEC
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
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ECONIS (ZBW)
61
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
4
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
9
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
10
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
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