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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"World"
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Konsumentenverhalten
Markenimage
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Social Web
64
Social web
64
Brand management
57
Markenführung
57
Consumer behaviour
38
Brand image
37
Internet marketing
30
Online-Marketing
30
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27
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27
Beziehungsmarketing
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social media
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The journal of brand management : an international journal
Journal of business research : JBR
234
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Technological forecasting & social change : an international journal
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
62
Journal of marketing communications
52
Journal of promotion management : innovations in planning and applied research
48
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
45
International journal of consumer studies
44
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
42
SpringerLink / Bücher
39
Tourism management : research, policies, practice
38
Cogent business & management
37
Journal of electronic commerce research : JECR
37
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
Journal of marketing
34
Journal of marketing management : MM
34
Journal of travel and tourism marketing
34
Electronic commerce research
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of management information systems : JMIS
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of air transport management
31
International journal of electronic commerce : IJEC
30
International journal of hospitality management
30
Marketing intelligence & planning
30
International journal of business information systems : IJBIS
29
Journal of the Academy of Marketing Science
29
Asia Pacific journal of marketing and logistics
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Springer eBook Collection
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
26
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ECONIS (ZBW)
53
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
4
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
9
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
10
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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