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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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Neuromarketing
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The journal of brand management : an international journal
Journal of business research : JBR
9
Psychology & marketing
9
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of product & brand management
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European journal of marketing
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Faculty & research / Insead : working paper series
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Handbook of developments in consumer behaviour
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International journal of consumer studies
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Journal of consumer behaviour : an international research review
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Dresden Discussion Paper Series in Economics
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
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Journal of economic psychology : research in economic psychology and behavioral economics
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
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2
Three laws of branding : neuroscientific foundations of effective brand building
Walvis, Tjaco H.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 176-194
Persistent link: https://www.econbiz.de/10003790476
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