//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Soziales Netzwerk"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Netzwerk"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Soziales Netzwerk
World
Social Web
64
Social web
64
Brand management
57
Markenführung
57
Consumer behaviour
38
Brand image
37
Markenimage
37
Internet marketing
30
Online-Marketing
30
Brand
27
Markenartikel
27
Beziehungsmarketing
20
Relationship marketing
20
Social media
16
Customer integration
12
Kundenintegration
12
social media
6
Consumer engagement
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Viral marketing
5
Virales Marketing
5
Betriebliche Wertschöpfung
4
Brand community
4
Brand loyalty
4
Fashion
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Mode
4
Social network
4
Value creation
4
Advertising effects
3
Community
3
Customer satisfaction
3
Emotion
3
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Festschrift
2
Case study
1
Fallstudie
1
Language
All
English
42
Author
All
Wang, Ye
2
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Azar, Salim L.
1
Baade, Annika
1
Banerjee, Snehasish
1
Baxter, Stacey
1
Bogen, Jeremy
1
Boyd, D. Eric
1
Bressolles, Grégory
1
Butt, Osama J.
1
Carlson, Jamie
1
Chadwick, Simon
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chua, Alton Y. K.
1
Clarke, Theresa B.
1
Confente, Ilenia
1
Cooper, Tony
1
De Vries, Natalie Jane
1
Decker, Carolin
1
Dens, Nathalie
1
Dessart, Laurence
1
Dobele, Angela R.
1
Doh, Sun-Jae
1
Dones, Virgin
1
Duong, Giang Huong
1
Díaz García, Estrella
1
Feliberty Lugo, Vivian
1
Fernandes, Teresa
1
Ferreira, André
1
Flecha Ortiz, Jose A.
1
Fuxman, Leonora
1
Gadzinski, Gregory
1
Gonzalez, Claudia
1
Grigoriou, Nicholas
1
Guha, Mithila
1
Guzman, Francisco
1
Hack-Polay, Dieu
1
Hatch, Mary Jo
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
357
Journal of retailing and consumer services
199
Discussion paper series / IZA
194
Technological forecasting & social change : an international journal
194
Industrial marketing management : the international journal for industrial and high-tech firms
134
NBER working paper series
132
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Working paper / National Bureau of Economic Research, Inc.
122
Discussion paper / Centre for Economic Policy Research
121
NBER Working Paper
107
Research policy : policy, management and economic studies of science, technology and innovation
104
Working paper
102
International journal of internet marketing and advertising : IJIMA
99
SpringerLink / Bücher
97
IZA Discussion Paper
93
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Journal of economic behavior & organization : JEBO
85
CESifo working papers
76
Discussion papers / CEPR
73
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of management information systems : JMIS
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Information systems research : ISR
64
Tourism management : research, policies, practice
64
Games and economic behavior
62
Journal of business ethics : JOBE
62
The journal of product & brand management
59
IZA Discussion Papers
58
International journal of hospitality management
54
Journal of marketing communications
53
Technology analysis & strategic management
52
Electronic commerce research
51
Faculty & research / Insead : working paper series
51
International business review : the official journal of the European International Business Academy
51
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
50
Journal of knowledge management
50
Journal of promotion management : innovations in planning and applied research
50
Journal of internet commerce
49
Cogent business & management
48
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
3
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
8
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
9
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
Saved in:
10
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->