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~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Konsumentenverhalten
Brand image
26
Brand management
26
Markenführung
26
Markenimage
26
Brand equity
18
Consumer behaviour
15
Brand
10
Markenartikel
10
brand equity
9
Luxury goods
4
Luxusgüter
4
Beziehungsmarketing
3
Brand loyalty
3
Einzelhandel
3
Relationship marketing
3
Retail trade
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Designation of origin
2
Firm performance
2
Herkunftsbezeichnung
2
Innovation
2
Internet marketing
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Online-Marketing
2
Perceived quality
2
Social Web
2
Social media
2
Social web
2
Stakeholder
2
Takeover
2
Unternehmenserfolg
2
brand health
2
brand management
2
branding
2
Übernahme
2
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Aufsatz in Zeitschrift
Reprint
Systematic review
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Gray, David
2
Johnson, Lester W.
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Mirzaei, Abas
2
Abratt, Russell
1
Baalbaki, Sally
1
Bartels, Jos
1
Baumann, Chris
1
Beldad, Ardion D.
1
Brunetti, Federico
1
Chatzopoulou, Elena
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Cyr, Dianne J.
1
D'Antone, Simona
1
Dash, Satyabhushan
1
Dias, Álvaro Lopes
1
Ekinci, Yuksel
1
Filieri, Raffaele
1
Gil Saura, Irene
1
Guzmán, Francisco
1
Hegner, Sabrina
1
Jai, Tunmin Catherine
1
Kamhuis op Heghuis, Sjarlot
1
Kapferer, Jean-Noël M.
1
Kaufmann, Hans Rüdiger
1
Lee, Zoe
1
Lin, Zhibin
1
Malhotra, Naresh K.
1
Mishra, Abhishek
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Moise, Mihaela Simona
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Naidoo, Claire
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1
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Ruiz Molina, Maria Eugenia
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Siuki, Elham Helen
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Spry, Amanda
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Tong, Xiao
1
Valette-Florence, Pierre
1
Vorhies, Douglas W.
1
Vredenburg, Jessica
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The journal of brand management : an international journal
Journal of business research : JBR
28
Journal of retailing and consumer services
12
International journal of hospitality management
10
The journal of product & brand management
10
Cogent business & management
8
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing
6
International journal of consumer studies
5
Journal of air transport management
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of strategic marketing
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Vision : the journal of business perspective
3
Academia : revista Latinoamericana de administración
2
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
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ECONIS (ZBW)
15
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15
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1
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
2
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
5
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
6
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
9
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
10
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
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