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~isPartOf:"The journal of brand management : an international journal"
~subject:"Loyalty"
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Search: subject:"Beziehungsmarketing"
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Loyalty
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
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Brand
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Markenartikel
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Brand loyalty
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Social Web
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Social web
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Markentreue
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Customer integration
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Marketing management
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Marketingmanagement
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Brand architecture
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Brand experience
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Social media
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Markenarchitektur
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Viral marketing
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brand loyalty
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loyalty
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Customer value
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Personality psychology
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Persönlichkeitspsychologie
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Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Chen, Hsiangting Shatina
1
Frasquet Deltoro, Marta
1
Jai, Tunmin Catherine
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
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Mujkić, Alisa
1
Plotkina, Daria
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Rabeson, Landisoa
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Tong, Xiao
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The journal of brand management : an international journal
Journal of retailing and consumer services
35
Journal of business research : JBR
34
International journal of hospitality management
21
The journal of services marketing
15
Tourism management : research, policies, practice
10
Journal of business ethics : JOBE
9
The international journal of bank marketing : IJBM
9
The journal of business & industrial marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of bank marketing
5
International review on public and non-profit marketing
5
Service business
5
Australasian marketing journal
4
International journal of contemporary hospitality management
4
International journal of economic perspectives : IJEP
4
International journal of quality & reliability management
4
International journal of quality and service sciences
4
International journal of retail & distribution management
4
Journal of customer behaviour
4
Journal of marketing analytics : JMA
4
Marketing intelligence & planning
4
Sport management review
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business & economics research
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of retailing
3
Journal of service management
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
The journal of applied business research
3
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1
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
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