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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenartikel"
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The journal of brand management : an international journal
Expert journal of marketing
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Central European business review : CEBR
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Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
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ERIM report series research in management
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International journal of entrepreneurship and small business : IJESB
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Journal of consumer research : JCR ; an interdisciplinary journal
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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