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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
~subject:"Schweiz"
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Markenführung
Schweiz
Brand
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Brand management
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Consumer behaviour
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Markenartikel
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Brand immersion
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Delphi technique
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Delphi-Methode
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Einzelhandelspreis
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Event marketing
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Event-Marketing
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Experiential marketing
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FMCG
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Food retailing
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Handelsmarke
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Lebensmitteleinzelhandel
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Pricing strategy
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Retail price
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Verkaufsförderung
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grocery retailing
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merchandising power
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Butcher, Luke
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Chimhundu, Ranga
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Davey, Andrew
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The journal of brand management : an international journal
ERIM report series research in management
3
Expert journal of marketing
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OECD health working papers
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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Central European business review : CEBR
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International journal of entrepreneurship and small business : IJESB
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of tourism, sustainability and well-being
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Management information systems : mis quarterly
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OECD social, employment and migration working papers
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Policy brief / OECD, Organisation for Economic Co-operation and Development
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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