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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Markenführung
Brand management
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Brand image
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Corporate Social Responsibility
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Consumer behaviour
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The journal of brand management : an international journal
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
6
Journal of marketing management : MM
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
The international review of retail, distribution and consumer research
3
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
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1
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
2
Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony
;
Taylor, Dan
;
White, Gareth R. T.
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
Saved in:
3
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
4
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
5
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
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