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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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The journal of brand management : an international journal
International journal of sport management and marketing : IJSMM
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Journal of Islamic marketing : JIMA
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Branding and sustainable competitive advantage : building virtual presence
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International journal of business performance management : IJBPM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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The Routledge companion to contemporary brand management
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New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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