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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Prestige"
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Markenimage
Prestige
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The journal of brand management : an international journal
SpringerLink / Bücher
31
Journal of business research : JBR
17
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essentials
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Corporate reputation review : an international journal
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International journal of hospitality management
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Qualitative market research : an international journal
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1
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
2
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
3
Global brand value in developed, emerging, and least developed country markets
Randrianasolo, Arilova A.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10011799052
Saved in:
4
Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
Saved in:
5
Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea
Lee, Eun-Jung
;
Rhee, Eun-Young
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 465-489
Persistent link: https://www.econbiz.de/10003745631
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