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~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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The journal of brand management : an international journal
Journal of promotion management : JPM
4
Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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Journal of Asia Business Studies
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Journal of Contemporary Issues in Business and Government
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing
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Journal of international business and economics : JIBE
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Journal of investment and management : JIM
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Journal of strategic marketing
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
2
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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