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~isPartOf:"The journal of brand management : an international journal"
~subject:"Open source"
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Open source brands and their online brand personality
Haarhoff, Gareth
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009688909
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