//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Perceived quality"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Perceived quality
Viral marketing
Brand loyalty
27
Brand management
26
Markenführung
26
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Markentreue
21
Brand
19
Markenartikel
19
Customer satisfaction
8
Kundenzufriedenheit
8
Emotion
5
brand loyalty
5
Social Web
4
Social web
4
Brand equity
3
Brand experience
3
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand satisfaction
2
Brand trust
2
Customer retention
2
Football
2
Fußball
2
Kundenbindung
2
Luxury goods
2
Luxusgüter
2
Professional sports
2
Profisport
2
Social media
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Brunetti, Federico
1
Confente, Ilenia
1
Gil Saura, Irene
1
Kaufmann, Hans Rüdiger
1
Moise, Mihaela Simona
1
Popp, Bastian
1
Ruiz Molina, Maria Eugenia
1
Woratschek, Herbert
1
Šerić, Maja
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
The journal of product & brand management
5
Journal of hospitality marketing & management
4
International journal of hospitality management
3
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate reputation review
1
Critical explorations
1
Ethics, social responsibility and sustainability in marketing
1
IIMB management review
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management
1
Journal of Business Research
1
Journal of Open Innovation: Technology, Market, and Complexity
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing theory and practice
1
Journal of open innovation : technology, market, and complexity
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management decision : MD
1
Marketing intelligence & planning
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Strategic customer relationship management in the age of social media
1
The TQM journal : the international review of organizational improvement
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
2
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->