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~isPartOf:"The journal of brand management : an international journal"
~subject:"Perception"
~subject:"Product design"
~type_genre:"Article in journal"
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Perception
Product design
Produktgestaltung
14
Brand management
12
Markenführung
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6
Consumer behaviour
6
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6
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6
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Bresciani, Sabrina
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1
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1
Moss, Gloria A.
1
Neave, Nick
1
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1
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The journal of brand management : an international journal
International journal of product development : IJPD
154
International journal of production research
151
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
International journal of industrial organization
26
Research policy : policy, management and economic studies of science, technology and innovation
22
Journal of retailing and consumer services
21
Psychology & marketing
21
Production and operations management : an international journal of the Production and Operations Management Society
20
The journal of industrial economics
20
International journal of technology management : IJTM
19
Creativity and innovation management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
California management review
14
International journal of agile systems and management : IJASM
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
International journal of quality & reliability management
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Harvard business review : HBR
12
International journal of innovation management
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
Journal of marketing management : MM
12
Journal of marketing research : JMR
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Harvard-Business-Manager : das Wissen der Besten
11
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ECONIS (ZBW)
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
3
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
4
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
5
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
6
The impact of atypical
product
design
on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
7
New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
8
Using type font characteristics to communicate brand personality of new brands
Grohmann, Bianca
;
Giese, Joan L.
;
Parkman, Ian D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 389-403
Persistent link: https://www.econbiz.de/10009741800
Saved in:
9
Assessing the revival potential of brands from the past : how relevant is nostalgia in retro branding strategies?
Cattaneo, Eleonora
;
Guerini, Carolina
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 680-687
Persistent link: https://www.econbiz.de/10009576043
Saved in:
10
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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