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~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~subject:"Social Web"
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Relationship marketing
Social Web
Brand management
552
Markenführung
552
Brand image
294
Markenimage
294
Consumer behaviour
293
Konsumentenverhalten
293
Brand
248
Markenartikel
246
Beziehungsmarketing
101
Marketing management
60
Marketingmanagement
60
Social web
59
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Firmenimage
43
Emotion
39
Corporate Social Responsibility
36
Corporate social responsibility
36
Internet marketing
35
Online-Marketing
35
USA
33
United States
33
Brand loyalty
26
Corporate culture
26
Unternehmenskultur
26
Advertising effects
25
International marketing
25
Internationales Marketing
25
Werbewirkung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
23
Kundenzufriedenheit
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Markentreue
20
China
19
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Fetscherin, Marc
3
Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Iglesias, Oriol
2
Ind, Nicholas
2
Jassawalla, Avan R.
2
Kaufmann, Hans Rüdiger
2
Loureiro, Sandra Maria Correia
2
Melewar, T. C.
2
Sashittal, Hemant Chaitanya
2
Wang, Ye
2
Wiedmann, Klaus-Peter
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Alamro, Ahmed
1
Almazyad, Fadi
1
Anabila, Peter
1
Anagrostopoulos, Christos
1
Anand, S. Joseph Jeya
1
Anderson, Helén
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
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1
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1
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1
Balmer, John M. T.
1
Banerjee, Snehasish
1
Bang, Nguyen
1
Basil, Debra Z.
1
Batista-Foguet, Joan M.
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Bech-Larsen, Tino
1
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The journal of brand management : an international journal
Journal of business research : JBR
841
Journal of retailing and consumer services
674
Industrial marketing management : the international journal for industrial and high-tech firms
443
International journal of hospitality management
330
SpringerLink / Bücher
313
The journal of services marketing
235
The journal of business & industrial marketing
213
The service industries journal
192
Journal of the Academy of Marketing Science
186
Journal of strategic marketing
180
Tourism management : research, policies, practice
171
International journal of internet marketing and advertising : IJIMA
165
Journal of travel and tourism marketing
156
Journal of marketing
155
International journal of contemporary hospitality management
151
The journal of product & brand management
145
International journal of electronic customer relationship management : IJECRM
144
Journal of hospitality marketing & management
141
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Cogent business & management
135
Psychology & marketing
133
Asia Pacific journal of marketing and logistics
124
Journal of marketing management : MM
122
Marketing intelligence & planning
121
Technological forecasting & social change : an international journal
120
Journal of service research : JSR
118
European journal of marketing : EJM
116
Business horizons
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Journal of service management
110
Journal of retailing
108
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Journal of marketing communications
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Services marketing quarterly
95
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : innovations in planning and applied research
90
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ECONIS (ZBW)
140
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
6
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
7
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
8
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
9
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
10
The implications of digital
marketing
on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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