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~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~subject:"word of mouth"
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Ruiz Molina, Maria Eugenia
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The journal of brand management : an international journal
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of marketing
14
International journal of hospitality management
12
Cogent business & management
11
International journal of contemporary hospitality management
11
International journal of internet marketing and advertising : IJIMA
11
Journal of service research : JSR
11
Psychology & marketing
11
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11
Information systems research : ISR
10
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10
Journal of marketing research : JMR
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing research
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The international review of retail, distribution and consumer research
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of service management
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
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Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
4
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
5
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
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