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~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliographie"
~type_genre:"Bibliography"
~type_genre:"Übersichtsarbeit"
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Brand immersion
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Delphi technique
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Event marketing
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Event-Marketing
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Experiential marketing
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FMCG
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Handelsmarke
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Butcher, Luke
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Chimhundu, Ranga
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Sung, Billy
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The journal of brand management : an international journal
Expert journal of marketing
49
Expert journal of business and management
10
New York economic review : journal of the New York State Economics Association
6
Cogent business & management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of risk and financial management : JRFM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Journal of fashion marketing and management
3
Journal of travel and tourism marketing
3
New Zealand journal of employment relations
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business excellence
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of project management : the journal of The International Project Management Association
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of electronic commerce research : JECR
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of open innovation : technology, market, and complexity
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing i menedžment innovacij : m&mi
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Policy brief / OECD, Organisation for Economic Co-operation and Development
2
Psychology & marketing
2
Wine Economics and Policy
2
Working paper / Overseas Development Institute
2
Agricultural and Food Economics : AFE
1
BLS working papers
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Baltic journal of management
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Business horizons
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
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