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~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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The journal of brand management : an international journal
Consumer goods Europe
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The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
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