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The journal of business & industrial marketing
NBER working paper series
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Information technology utilization for industrial marketing activities : the IT-marketing gap
Ekman, Peter
;
Erixon, Cecilla
;
Thilenius, Peter
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 926-938
Persistent link: https://www.econbiz.de/10011496800
Saved in:
2
How customer knowledge dissemination links to KAM
Salojärvi, Hanna
;
Saarenketo, Sami
;
Puumalainen, Kaisu
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 383-395
Persistent link: https://www.econbiz.de/10009771111
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