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~isPartOf:"The journal of business & industrial marketing"
~person:"Ahlström, Göran"
~person:"Penzkofer, Horst"
~person:"Rinallo, Diego"
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The journal of business & industrial marketing
Ifo-Schnelldienst
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Economic geography
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Lund studies in economic history
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Strategic market creation : a new perspective on marketing and innovation management
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
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