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~isPartOf:"The journal of business & industrial marketing"
~person:"Cabanelas, Pablo"
~person:"Guo, Chiquan"
~subject:"Marketingmanagement"
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The journal of business & industrial marketing
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
2
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
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