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~isPartOf:"The journal of business & industrial marketing"
~person:"Musante, Michael"
~person:"Patel, Pankaj"
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Bundling strategy
2
Leistungsbündel
2
Altertum
1
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B-to-B-Marketing
1
Brand extension
1
Business-to-business marketing
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Musante, Michael
Patel, Pankaj
Kowalkowski, Christian
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The journal of business & industrial marketing
Technological forecasting & social change : an international journal
2
Journal of business research : JBR
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ECONIS (ZBW)
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When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
2
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
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