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~isPartOf:"The journal of business & industrial marketing"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Betriebliche Wertschöpfung
Beziehungsmarketing
7
Relationship marketing
7
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3
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3
Customer value
2
Finland
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Value creation
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1995-2008
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Bundling strategy
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Business improvement
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China
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Customer lifetime value
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Dixit, Ashutosh
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Sloev, Igor
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Tretyak, Olga A.
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Tukel, Oya I.
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The journal of business & industrial marketing
Gabler-Lehrbuch
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International journal of quality and service sciences
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ECONIS (ZBW)
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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
2
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
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