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~isPartOf:"The journal of business & industrial marketing"
~subject:"New product development"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
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