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The journal of business & industrial marketing
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Understanding customer level profitability implications of satisfaction programs
Niraj, Rakesh
;
Foster, George
;
Gupta, Mahendra R.
; …
- In:
The journal of business & industrial marketing
23
(
2008
)
7
,
pp. 454-463
Persistent link: https://www.econbiz.de/10008099715
Saved in:
2
Understanding customer level profitability implications of satisfaction programs
Niraj, Rakesh
;
Foster, George
;
Gupta, Mahendra R.
; …
- In:
The journal of business & industrial marketing
23
(
2008
)
7-8
,
pp. 454-463
Persistent link: https://www.econbiz.de/10008140388
Saved in:
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